Change the Narratives.




The predominant framing of food loss and waste has driven action over time, but it has not reached a broad enough audience to drive large-scale action on the issue. “Food loss and waste” can be a confusing term for many decision-makers, and focusing on waste can be generally unpleasant and negative. Economic factors tend to be the primary driver for action, and communications need to reflect this.

  • Businesses want to maximize efficiency and thrive in the marketplace, 
  • farmers want to find buyers and sell their goods, and 
  • households want to save money as food prices continue to rise. 

We must reframe the issue to appeal to what matters most to leaders: Reducing food loss and waste is not something we do for its own sake, but as a means to an end. As a global community tackling this issue, we need to do more to meet our audiences where they are and explain exactly why it should matter to them. Preventing wasted food needs to be a priority as we shift globally to a system that values the food we produce, ensures that people are fed, and preserves the planet for generations to come. Everyone has a part to play and needs to do what they can to move us in this direction—there’s no more time for delay.

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